The Carlsberg brewery has made many contributions to the brewing industry and is built on a philosophy of continuous quality improvement: Semper Ardens. The Carlsberg brewery was opened in 1847 by J.C. Jacobsen – a 24 year-old with a passion for great beer. It was the first brewery to purify brewing yeast, which changed the world of beer forever. Carlsberg believes great discoveries should not be kept secret and has shared its yeast, PH scale and other laboratory findings. Semper Ardens means “Always Burning” – it is the belief that “good enough is not enough.” With this sentiment, Carlsberg constantly improves, never settles and seeks perfect beer with passion, excellence and the best ingredients. The Carlsberg lab currently has 60+ innovations that might be applied to our brand.