About Dos Equis Products
In 1890, Willhelm Hasse arrived in Mexico and founded the Moctezuma Brewery in Veracruz. The German immigrant would go on to brew Siglo XX in 1897. This is what we know today as Dos Equis Ambar. In 1983, Dos Equis was imported to the United States. Dos Equis is known for great tasting beer and creative marketing such as the Most Interesting Man Campaign which drove sales tremendously. The Most Interesting Man’s real identity is John Goldsmith, although you may forever know him for the words “stay thirsty, my friends”.
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