Hornitos was boldly born in 1950 in honor of Mexican Independence Day. It all began in Jalisco, Mexico with our founder, Don Francisco, a man who wasn’t shy about taking chances to make great tequila. Don Francisco knew that if you want to make things better, you must innovate. Nothing proved this more than his ground-breaking decision to make tequila in a way it had never been made before - cooking agaves in little ovens (Hornitos = Little Ovens), to better control the roasting process and achieve better-tasting tequila. From creating Reposado before it was even a word, to revolutionizing the agave cooking process, to standing up to the Mexican government and setting new standards for tequila, Don Francisco has continued the tradition of breaking tradition, all in the name of bettering tequila. As a 100% pure agave tequila, Hornitos continues to push boundaries as a tequila with a revolutionary spirit.