Launched in 2001, Hpnotiq got its start in the New York City night club scene. It was the perfect storm of captivating flavor, eye-catching blue color and stylish packaging. Placement in rap music videos and songs helped skyrocket the brand to success and solidified it as a pop culture icon particularly in the urban community. Since then the brand has not only held strong, but experienced a resurgence in popularity thanks in part to growing consumer nostalgia for all things throwback and the increased popularity of Cognac. Produced & bottled in France, HPNOTIQ is a blend of natural, exotic fruit juices, premium vodka and a touch of cognac and can be served mixed with premium spirits such as cognac, rum, vodka, or champagne. Hpnotiq has remained the 2nd largest fruit based liqueur. Hpnotiq's tasting notes are tropical fruit, citrusy and mango-like aromas. Light, acidic and very tart at palate entry; the midpalate is refreshing and intensely juicy. Delightfully versatile, HPNOTIQ can be served straight, on the rocks, mixed with premium spirits such as cognac, vodka, rum, champagne or added to a wide variety of cocktails.