"Our home was founded by Jimmy Russell, known by many as “the master distiller’s master distiller,” a legend of bourbon. The devotion and artistry for fine bourbon runs in the Russell family, and Master Distiller Eddie Russell is no different. Eddie, Jimmy’s son, joined the family legacy, and for 30 years he learned everything Jimmy had to teach: every tradition, every technique, every touch of craft. When the time came to spread his wings, Eddie created Russell’s Reserve® as a tribute to his father’s legacy and their shared passion for bourbon, but filled with original ideas, showing Jimmy that he had his own way of crafting bourbon." Together, the Russells offer a blend of old and new, an infusion of timeless traditions with modern and fresh thinking, making each bottle of Russell’s Reserve a celebration of the past, crafted specifically with today’s bourbon drinker in mind.