All great traditions have to start somewhere. For Cerveza Tecate®, that somewhere is the town of Tecate, Baja California Mexico. Tecate® signature beers have been brewed for over 60 years and continue to soar today. See how Tecate’s® story has unfolded in history. In 1944, Cervecería Tecate® was officially born. The birth of the brewery brought a welcomed economic renaissance to the town, thanks to founder Alberto Aldrete's uncanny free spirit and rebellious determination. Aldrete perservered against the belief that a brewery could exist in the town, thus paving the way for the brand we know and love today. Cervecería Tecate® reached international status by beginning exporting to the US in 1947. In the US specifically, Tecate® demand grew rapidly in various states including Colorado, New Mexico, Arizona and Texas. Tecate® launched the first ever "easy open" can in Mexico in 1964, which made a can opener unnecessary to open and enjoy a beer. Today, Tecate® beer is well known and respected across the globe due to its deep roots in both Mexico and the US. Tecate® continues to honor its true identity and heritage by embracing that it's both de aquí y de allá, with a true Mexican-American taste. A well balanced bright golden lager beer with a malt crisp flavor, low to medium bitterness that finishes clean. Born on the western bicultural borderland of Baja California, Mexico, TECATE® embodies the unapologetic energy of Mexican-Americans in the USA. We are still proudly brewed in our namesake town of Tecate using the same high-quality recipe since 1944. Tecate Original is a full-bodied lager with a refreshing crisp malt flavor and a pleasant aftertaste – the way a Mexican cerveza should be. Features • Golden, Mexican Import lager beer, brewed the same way since 1944 • Tecate beer is a well-balanced drink with crisp malt flavor, medium bitterness and light, clean finish • Tecate Original alcohol content percentage– 4.5% ABV • Sponsor of music, culture and Mexican Soccer • Brewed in our namesake town of Tecate, Baja California, Mexico